It's not just a mower, it's a mentality.

In Hustler Country, you hustle and hustle hard, and when adversity comes knocking, you hustle even harder. This campaign was created to showcase individuals who use Hustler Turf equipment day in and day out. Highlight their hard work and dedication to their craft, and all that goes into running your own business. You name it, you do it. This campaign was one of our favorites from 2021 and we always enjoy working with the creative team at Excel Industries. A special thanks to the cast and crew of this production. A few very hot days in Texas made for beautiful footage showcasing grit, determination, and hard work.

CREDITS:

Client: Excel Industries

Brand Manager: Mark Friesen

Production Company: Justin McClure Creative

Director: Justin McClure

DP: Evan Senn

1st AC: Seth Binford

Grip/AC : Corey Calloway

Swing Grip: Jake Honer

Post Production Company: Justin McClure Creative

Executive Creative Director: Justin McClure

Editor: Jake Honer, Nicole Shobe

Graphics: Jordan Cole

Project Manager: Jordan Hull

Voice Actor: Ross Huguet